Cause-related marketing

Have you ever bought a product because it supported a good cause? Luxury gifts to supermarket favourites?

This is cause-related marketing, a mutually beneficial partnership where a company publicly supports a charity through the sale of specific products, at the same time boosting sales and developing positive brand awareness for both partners.

A previous cause-related marketing partnership with Proctor& Gamble (P&G) helped raise £300,000 for Muscular Dystrophy UK. P&G donated 5p to the Muscular Dystrophy UK for each of their products sold in Tesco stores throughout the UK for a period of a month.

This clear demonstration of your commitment to good causes, with its related PR and advertising, can help you to reach new audiences.

If you would like to become a cause-related marketing partner, please contact the Corporate Fundraising team for more information.

In this section: Get involved

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