Anyone who pays UK income tax can set up automated donations straight from their gross pay. As gifts are deducted before tax is calculated, each donation costs the individual less than if donated from their net pay.
For example, on a basic rate of tax of 20 percent, a pledge of £10 a month will actually cost the donor only £8. If you are paying a tax rate of 40 percent it would only cost you £6 to make the same sized donation.
There are no costs to the company other than the short amount of time taken to set up the scheme.
To find out how you can start giving to Muscular Dystrophy UK through your pay, contact the Individual Giving Team.