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Fitness brand Tikiboo launches muscle-themed activewear for MDUK charity partnership

20 January 2022

The fashion fitness brand Tikiboo has launched two bright and bold muscle-themed activewear collections for a new charity partnership with MDUK. 

And as part of our partnership, Tikiboo will donate 20% of all sales from the muscular dystrophy-themed activewear to MDUK. 

Four different designs – each themed around raising awareness of muscle-wasting conditions – will roll out across 2022. The first two activewear ranges launched today and can be viewed online here.

The bright Chain Reaction collection is inspired by DNA sequencing and the #MusclesMatter design features a unique muscular print. Sizes range from XXS-XXXL and adult prices start from £24.99. Children’s products are also available, with prices starting from £14.99. The final two collections will launch later this year. 

Faye Jobbins co-founded Tikiboo with her husband Daniel. She said: “We’re delighted to have created these new collections in support of Muscular Dystrophy UK. Our partnership is all the more special given that Daniel has a friend who lives with a form of muscular dystrophy, so having Muscular Dystrophy UK as our official 2022 charity partner was a no brainer. We hope our bright and fun muscle-themed collections help raise vital money that will enable Muscular Dystrophy UK to continue supporting individuals and families affected by these conditions.” 

Martin Hywood, MDUK’s Regional Corporate New Business Officer, was our internal lead for co-ordinating the charity partnership. 

Over many months, Martin worked closely with Tikiboo and MDUK staff to collaborate on the activewear designs, which we feel reflect the bold and bright nature of both our community and the fashion brand itself.   

We are also hopeful that our wonderful community of runners and fitness fundraisers will support MDUK and Tikiboo by purchasing the activewear, which can also be worn as comfortable loungewear both in and out the house.

Martin said: “The synergy between Tikiboo and Muscular Dystrophy UK is fantastic. These designs are creative, bold and proud to be seen, and the colourful patterns also reflect the bright minds of scientists conducting research into treatments and cures. Personally, I am over the moon with this partnership. I live with a muscle-wasting condition myself and am proud to be seen in Tikiboo’s bright colours in my wheelchair. We are very grateful to the Tikiboo team for supporting Muscular Dystrophy UK, and we encourage people to help show that muscles matter by purchasing and wearing this fantastic range of activewear.”

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